This project was spearheaded by my passion for the book publishing world. For a timeless company as large as Penguin Random House, I decided it was time to refresh its branding. In addition, I used the new branding and brought the company into the new digital age by creating all new social media content. Keeping its key color scheme of orange and black, I added more shades to create more contrast and boldness.

I used this new logo to create organizational products including stationary and a bag one would receive after visiting Random Houses’ office in New York City. This project allowed me to bring a very traditional publishing company into the future. I accomplished this by creating this new logo, an entirely new Instagram feed, and merchandise for the world’s largest publishing house.

I designed this entire project using the Adobe platform, specifically Adobe InDesign and Adobe Illustrator. I was both the Lead Designer and Lead Researcher for the redesign of Penguin Random House.